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Mistakes Brides Make When Dress Shopping

  1. Bringing an Entourage

We know it’s the most important dress a woman will ever wear, and that you want to make sure it’s absolutely perfect. But having 10 different opinions makes it much harder to come to a consensus—and it can take you farther away from what you actually want. “I have always been a believer that the most a bride should bring when dress shopping is two people,” said Cristina DeMarco, of Bridal Reflections in New York, NY.

Most brides do best with just their mum and maybe a sister or best friend. Try and encourage their opinions and contribute positivity to the conversation, where possible.


2). Shopping Too Early

Many couples are opting for longer engagements these days and can start shopping nearly 24 months in advance. The moment a you start trying on gowns, you’ll inevitably fall in love with one however, if your not ready to buy, it quickly becomes difficult for you. As we an an Outlet stocking more than many bridal retail environments, brides will come to us to ‘try for style’. It’s important to inform a bride who is at these stages that having the rest of your wedding details in place (ie venue, time of year) is essential before you can truly shop for a gown, since many factors can influence the style of the dress. It is also important not to jump the gun as it has been known for brides within these stages to buy before now!

3). Trying On Too Many Dresses

If you’re a fan of ‘Say Yes to the Dress’, you’ve undoubtedly seen a bride who’s tried on 100+ dresses without finding the right one. Most brides try on between four and seven gowns and shouldn’t try on more than 10, because it can lead to confusion. Often, a bride is trying on dress after dress because she’s just not ready to end the shopping experience and make a real commitment. It is said that the most common mistake a bride makes is not purchasing her gown when she finds it. The danger that befalls her is she becomes overwhelmed and forgets what she originally set out to find. She begins to doubt herself and starts to lose faith in the experience.

Not every bride has “that moment” when the tears start rolling and you know you’ve absolutely found “The One.” Sometimes you will need reassuring and informing the reality of the situation. If this gown ticks all the boxes, would you look for exactly that elsewhere? Would you find it and is so, at what price? If you came back and it was gone, how would you feel?

4). Being Swayed Online

Excited brides can be too tempted by the lure of her dream designer gown pictured online at just £5.00. Generally, if something sounds too good to be true, it usually is! As you are aware, we retail at a reduced yet realistic price bracket and you must keep in mind that these are not samples but infact brand new, high quality gowns. The dresses have not been tried on by hundreds of brides and damaged during the process and are stored and treated by us with extreme care. Before making a purchase, you are encouraged to check the gown very carefully for any damage—and advised exactly how any minor discrepancy can be easily fixed. We will also guide you to a recommended seamstress local to you some of which will offer you discount on their work, purely due to purchasing your gown through us.

So, what are you waiting for? 

Call into your nearest store today! With rail after rail of discounted, designer gowns, we are sure to have exactly what you are looking for, available in your size to try and take away the very same day. Open 7 days a week, no appointment necessary.

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